Foreach enters into a partnership with Selligent
Foreach announced a partnership with Selligent, international vendor of conversion marketing and interactive CRM solutions. Foreach chose to enrich its portfolio with Selligent Interactive Marketing as the underlying digital marketing platform for sophisticated cross-channel campaign management.
Selligent is a specialist in Conversion Marketing and Interactive CRM solutions. It offers customer interactions solutions that enable organizations to engage with customers as individuals resulting in increased conversion rates, higher profitability, minimal churn and a superior customer experience over all channels. The combination of Foreach’s expertise and Selligent is aimed at developing tailor-made solutions based on Selligent Interactive Marketing to answer specific customer needs and integrating Selligent Interactive Marketing with the customer’s CRM, back-end systems or web platforms.
“Foreach excels in transforming customer’s needs into an integrated solution with Selligent Interactive Marketing, as several successful joint projects have already shown. It is clear that their expertise offers our customers a real added value in achieving their digital marketing strategy by linking state-of-the-art custom developments to Selligent Interactive Marketing”, says Nicolas Van Vijnckt, Partner Manager Benelux at Selligent.
Selligent’s cross-channel campaign management, interactive marketing, and e-mail marketing solution improves the integration of different communications channels and stimulates consistent, relevant customer interactions focused on return on investment. The partnership will combine Foreach's talents in building complex web platforms that include cross-media functionalities with Selligent’s high-end digital marketing solutions. It will enable companies to benefit from targeted, consistent cross-channel communications in order to increase their customer conversion rate, improve their return on investment and support their business development.
This partnership is part of a Selligent’s program for the development of partnerships with specialized players. Foreach has a strong dedicated team with a high level of technical knowledge on Selligent Interactive Marketing and web development.
“Selligent Interactive Marketing is one of the most complete digital marketing solutions and the best price/quality offering in the market. That’s why Foreach is proud to expand its successful collaboration with Selligent into a strong partnership. The combination of Selligent’s high-quality platform and Foreach’s software development and integration skills allows us to jointly offer a solution tailored to every customer”, states Jan Nuyens, CEO of Foreach.
Foreach has created several websites with Umbraco and was recently named Certified Partner.October 25, 2012