ExSmokers iCoach application
Ex Smokers are Unstoppable
The European commission has the ambition to get more and more European citizens to quite smoking. To aid in this effort they created the campaign "Ex Smokers are Unstoppable" that targets young Europeans between 25 and 34 years old, amounting to a target audience of about 28 million people. Part of the campaign is the iCoach tool: an online platform for healthcoaching designed by BrandNewDay - part of the consortium executing the ExSmokers campaign - and built by Foreach.
Success story Kilootje Minder continues
The interactive software application 'Kilootje Minder' (“A Tiny Kilo Less”), commissioned by Brand New Day NV (www.brandnewday.eu) and developed by Foreach bvba (www.foreach.be), is a winner. The Christelijke Mutualiteit's project Kilootje Minder won the Best Nutrition Project Award on Saturday 20th November at the national Nutrition and Health Conference (www.cm.be/nl/100/CM-Fit/Kilootje_minder/index.jsp).
Kilootje minder
Our client's problem...
The people from CM were looking for a way to help people lose weight. The idea was to bring people with that same goal in mind together on 1 platform. Brandnewday NV offered an excellent online health coach solution and agreed CM could use it for one year. There were other projects at CM available to support and coach the people into a healthier lifestyle, now it was a matter of having a platform to start losing weight collectively…
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